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What Search Engines Are Looking For?
Search engines want to do their jobs as best as possible by referring users to websites and content that is the most relevant to what the user is looking for. So how is relevancy determined?
Content: Is determined by the theme that is being given, the text on the page, and the titles and descriptions that are given.
Performance: How fast is your site and does it work properly?
Authority: Does your site have good enough content to link to or do other authoritative sites use your website as a reference or cite the information that’s available?
User Experience: How does the site look? Is it easy to navigate around? Does it look safe? Does it have a high bounce rate?
Share your view here with all of us, what are you think about it?
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Search engines look for good content and backlinks built from relevant and high authority web pages. These two are major factors to rank your website higher in search results.
They're looking for genuine/unique content that can help users.
I think basically search engine looks content, links, quality, relevancy and trust factor.
Basically, a search engine is trying to look for some factors that can affect how a web site ranks in their search engine. Things that are important to help a site increase its popularity. One of those are the links, content, heading, keywords and so many others.
Have you tried to search on google? Please check this How to "promote your brand effectively". Good luck