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What are the key aspects of Penguin update?

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    Penguin is the code name for Google algorithm. Its primary target is to diminish the positioning of that site that are damaging the Google Webmaster rules. These rules are violated by utilizing black hat methods such as cloaking and stuffing.

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    Google penguin update is related to your backlink profile of your website and if you feel that, a backlink is not related to niche of your website you can disavow it. To improve your keyword ranking you can earn backlink from websites related to niche of your website to avoid such penalties.
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    Google Penguin updates primarily seek to prevent various types of search engine spam from being successfully rewarded in the form of higher-placed search engine results.

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