Blogging has proved itself as one of the best and most effective marketing tactics. If your customers feel that they are reading and learning some quality stuff from your blog, they will be more likely to come back to your website again and again.

A blog gives you a unique opportunity to communicate with your customers and visitors regularly. It can create an interactive two-way communication platform which provides information about different news, upcoming products, promotions and gets customer’s feedback.

A blog not only keeps your regular customers up-to-date, but it also brings casual visitors to your website, builds related SEO-friendly links, and serves as assistance in building sales strategy. A blog also helps you in creating significant and valuable content to attract and engage the target audience.

Blog functionality in Magento is not included by default. However, it is now very easy to setup a blog in Magento store. You will need to use a custom Magento module for it. You can find many modules available at Magento Connect that will adequately suit your needs.

Read complete tutorial at Magenticians blog:

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