Infinite scroll or also commonly known as endless scroll or ajax scroll is the technique widely used by websites and web applications which display a heavy load of content.
Load more button is a loading pattern designed with one simple task of asking users whether they want to see more result. Not requiring people to decide which page to go like pagination or offering hundreds of search results on one page like infinite scroll, load more button let users decide if the page content can hold their interest and attention enough to stay on the page and keep reading more.
If infinite scroll emphasizes on increasing the possibility of scanning through a massive amount of data which can lead to reserved result of less focus on individual product, load more button still limit the display of content to such extend thus promotes users to read more closely.
Another thing that differentiates infinite scroll from load more button is that while load more button still requires interaction with users – clicking the button to load more items, infinite scroll allows automatically loading of search results which means no interaction with page is needed.
Despite some differences, both load more button and
infinite scroll in Magento 2 share the similarity of showing items in form of list, which makes the interface smooth for better user experience.
Infinite Scroll vs Load More button in Magento 2
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Originally Posted by marknguyen
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