As you know, Magento default just allows admin to set up shopping cart rule at the website level, not store views. Therefore, it becomes very hard for store owners to give particular promotions for each store view depending on their purposes.
To solve this drawback, a Magento extension is developed called Shopping Cart Rule per Store View to help admin give different shopping cart rules for store views.
This extension is especially suitable to launch promotion for each store view to maximize profits and satisfy target customers of these store views

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