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Explain 301 Redirect and when would you use it?

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  2. #2
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    A 301 redirect is key to maintaining a website's domain authority and search rankings when the site's URL is changed for any reason. It easily sends visitors and search engines to a different URL than the one they originally requested -- without having to actually type in a different URL

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    301 redirects should be used when a page is no longer relevant, useful or has been removed. They are also really valuable for site rebuilds, where URLs are tidied up into the newer, cleaner pages. It is very important to redirect any old URLs that won't be staying the same on a rebuild of your website.

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