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What is Unicode/UTF-8 and why does that matter to Google?

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    an international encoding standard for use with different languages and scripts, by which each letter, digit, or symbol is assigned a unique numeric value that applies across different platforms and programs.

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    According to UTF8.com, “UTF-8 stands for Unicode Transformation Format-8. It is an octet (8-bit) lossless encoding of Unicode characters.”

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