The URLs which are search engine friendly tend to improve the indexing and the ranking of your Magento store. With the help of these URLs, people can find your store when they search particular keywords on any search engine. They are easier to remember and improve the navigation on your Magento store.

When you add a product or category, the Magento system automatically generates an SEF URL based on the name or category which you have created. Also, when you add or edit the particular product or category, you can specify the URL by yourself instead of letting the Magento system do so itself. Magento has a built-in URL rewrite manager from which you can manage the SEF URLs of the existing product and category, and you can add custom URL rewrites as well.

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