The world we are living in is now globally connected. Fads are now often confused for “trends”. It is essential to understand that fads start and end like Twitter trends. Genuine trends, specifically for online business, stay for a longer period of time. Your business can ignore fads, but it should never ignore genuine trends. Not that businesses should jump the bandwagon immediately, but should rather work on analyzing them and adopting the ones that could benefit their cause of operations.

Trends in ecommerce emerge from how customers shop, what they are buying, and how they are responding to your marketing. With the recent boom in online commerce over the last decade, a lot of new trends have emerged that had a profounding influence on online retailers. Amazon, one of the biggest e-tailers in the world, has been at the forefront of adopting and benefiting from these trends.

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