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Click Through Rate

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    Junior Member sandy0052's Avatar
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    1. Write 25 headlines, and split test them for CTR
    2. Using Urgency to Increase Clicks
    3. Use authorship, and make your picture stand out like a sore thumb
    4. Cram your SERPs with rich snippet data

    The impact of the tips in this post will depend on how much traffic you currently have and whether you’ve implemented these kinds of tactics already. For a brand new blog, most of what i’ve mentioned will be absolutely pointless. For a blog with a decent and steady amount of traffic, this can be a quick and easy way to unleash a good 20-50% more traffic in a short space of time.

    If you have any more tips, or know of any interesting case studies on increasing CTRs, please share them in the comments below.

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    Junior Member MrJaswal's Avatar
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    Click-through rate (CTR) is the number of users that click on a specific link out of the total users that view a page, email, or advertisement. It is commonly used to measure the success of an online advertising campaign for a particular website as well as the effectiveness of email campaigns.

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    Does authorship still works?

    Thanks

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    Junior Member Brucey's Avatar
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    A pay-per-click solution for click-through rate can be improved by:
    _ Targeted keywords to bid on.
    _ A means of discovering cheaper, cost-efficient clicks.
    _ Tools and methodology for closely integrating keywords with ad text and landing pages.
    _ The ability to quickly and efficiently segment keyword groups to generate closer targeting.

  6. The Following User Says Thank You to Brucey For This Useful Post:

    winzy512 (06-11-2015)

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    Quote Originally Posted by Brucey View Post
    A pay-per-click solution for click-through rate can be improved by:
    _ Targeted keywords to bid on.
    _ A means of discovering cheaper, cost-efficient clicks.
    _ Tools and methodology for closely integrating keywords with ad text and landing pages.
    _ The ability to quickly and efficiently segment keyword groups to generate closer targeting.
    Thank you for your sharing, it's very informative.

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    Junior Member Jim Anson's Avatar
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    Choose low-competition keyword phrases. An underappreciated factor that affects clickthrough rate is the degree of competitive bidding for the search phrase, as enterpreneur explained.

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