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Partnering SEM with SEO strategy
I know that SEO is an important component of a marketing strategy, but it’s often a long game you should be prepared to play. SEO takes weeks to set up, requiring tinkering with numerous elements from website architecture to content creation. Efforts can then take 4 to 6 months before results start to register. But i heard that SEM and SEO are better together, any thoughts on these? Can anyone please explain to me what exactly is SEM and why it is the perfect partner to an SEO strategy?
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SEM involves directly paying search engines to have your ad links displayed on their pages using pay per click method. These are the banners you see on top or on the side of results on search engines. SEM ad space can be bought from SEM vendors such as Google Adwords, Bing Ads, and Baidu. This is in contrast to SEO, which uses a more passive approach that waits for an organic improvement in results through content and a website’s technical elements. SEO takes longer to build but reaps more sustainable results. SEM is faster, but as soon as you stop paying for ads, if you haven’t been putting enough effort into SEO, your site will not be able to retain as much traffic.
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I have once got services from SEO company way back for some marketing boost in our business. It helped one way or the other and the investment was really worth it.
Originally Posted by daviddakarai
Yes, I think they work hand in hand and can bring benefits to your brand and product effectively.
Thank you for your replies! I was asking because my friend and I have a website and we wanted to promote it and increase the traffic. We called this SEO company last week to help us with this and the meeting was scheduled for tomorrow. Any tips on what we should ask or look for?