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Tips to Optimize Magento website for SEO

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    Default Tips to Optimize Magento website for SEO


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    Junior Member Bizmagestore's Avatar
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    Hi royaloptimizer,

    You site in magento is really good. You have better chance to get more business by magento extensions. And I don't think every website need SEO for get better business. If you want to increase your business then you should install some extension in your store. I have many clients who are using these and getting better ROI.
    Hope it will help you.

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    Thanks for your post. it helps. but i also want some manual optimisation of my site http://www.indianfashionera.com/ because extension doesn't cover all areas required

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    Junior Member aaryanmevada's Avatar
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    SEO Techniques in Magento

    1. First, make sure you have installed the latest version of Magento.

    2. Then, go to this path: System => Configuration => Web => Search Engines Optimization

    In the “URL Options” menu, set the “Add Store Code to URLS” option to “No” so that store codes are not added to URLs.
    In the “Search Engine Optimization” menu, set the “Server URL Rewrites” option to “Yes” to remove “index.php” from your URLs and generate more search engine friendly and readable URLs.

    3. Go to this path:

    System => Configuration => Design => HTML Heads

    Change the “Default Robots” setting to “INDEX, FOLLOW” so that search engines can index your website and show it in search results.
    In the “Default Title” and “Default Description” boxes, write the default title and description that you want your pages to have just in case you forget to write a title and description when creating a page. This will ensure that no page has blank information, which would make it more difficult to index.

    4. Make sure your e-store is directly available to search engines by creating a “robots.txt” file containing commands that direct search engines to the URLs you want to appear in search engine results and also indicates which you don’t want to appear. Here’s a link to a good article that explains how to create this file and how to write commands in it.

    5. Make sure you write good descriptions for your new categories, products, and pages that include several words, so that search engines can accurately reveal those pages when potential customers shop for related ideas or items.

    6. To avoid duplications in URLs, go to this path:

    System => Configuration => Catalog => Search Engine Optimization

    7. To prevent Magento from generating duplicate content when you want to show the same product in multiple categories, set both “Canonical Link Meta Tag” fields to “Yes” on that same page,

    8. You can also use category and product images to attract visits from search engines to your e-store by doing the following:

    Use meaningful names for your images, i.e. “sony-lcd-television-42inch-black.jpg” instead of “photo234.jpg”.

    When adding an image of a product, write a meaningful description to be used as the “title” and “alt tag” for the given image, i.e. “Sony Vaio Laptop,”

    9. When adding a category, a product, or page, create a “URL Key” so that your e-store URLs become more search engine friendly,

    10. To help Google index your site, generate a Google Sitemap automatically by going to this path:

    System => Configuration => Google Sitemap

    In the “Generation Settings” box, enable sitemap generation and change its frequency according to your e-store update frequency. This will allow Google to get your site’s most up-to-date sitemap that includes all new items.

    You can also modify sitemap settings upon adding a new category, product, or page, so that your sitemap includes all of your new items,

    11. You can also easily add a “Google Webmaster Tools verification tag” in Magento by going to this path:

    System => Configuration => Design => HTML Heads

    Put your “Google Webmaster Tools verification tag” in the “Miscellaneous Scripts” box

    12. Enable “Google Analytics” by going to this path: System => Configuration => Google API

    Set “Enable option” to “Yes” and type your Account Number in the box

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    Great tips @aaryanmevada
    I would like to some more
    1. speed up your store(one of ranking factors announce by Google itself) - enable caching and check in google speed check tool
    2. Add noindex & nofollow tag in empty pages (non content)
    3. NO follow third party links
    4. Add blog your online store website.

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    Junior Member Amasty's Avatar
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    Hello, here are some more tips on Magento SEO:

    - Make sure each product page can be accessed on a single URL even if it's located in multiple categories;
    - Configure parameters exclusion in GWT for sorting anf filtering pages;
    - Create unique product descriptions and categories texts;
    - Make your shop mobile-friendly;
    - Optimize images to make pages load faster;
    - Add rich snippets for products to increase CTR in SERPs;
    - Provide valuable tips and posts for your inductry and build a brand through your blog.

    As for SEO extensions, you can check out this one https://amasty.com/magento-seo-toolkit.html

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    You may refer this article : 5 Simple Steps to Make Your Magento Store SEO Friendly and install best Magento extension at Magesolution to optimize your online store

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    Thanks for the help

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    Junior Member Ocodewire's Avatar
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    Great discussion started here regarding the tips to optimize magento website. As, it is very necessary to optimize your website for the best results. Keep check you website and update it time to time.

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    Here some more tips on magento SEO
    1, Make your shop mobile friendly
    2, Create unique product description and categories texts
    3, Optimize images to make pages load faster
    4, Make sure your each product page can be accessed on a single URL even if it's located in multiple categories.

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    my image is like 100Kb each will it too big for load faster?

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    Hello,

    Thank you for sharing tips. Here some more tips on magento SEO.

    (1) Use The Right Magento Extensions
    (2) Focus on descriptions and content
    (3) Don’t forget Image Alt Tags
    (4) Follow link building strategy
    (5) Showcase ‘similar products’ and ‘popular products’
    (6) Good Navigation is the key
    (7) Make the use of Google Analytics
    (8) Use right keywords
    (9) Go Mobile

    The above mentioned search engine optimization tips will help you to better your rankings and be at the top of the search results. Keep hold of the existing customers and earn more with these amazing SEO tactics for your eCommerce Magento website.

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