In a dynamic world of selling online, you’ll need to readjust your budget quite often, much more often than once per year like a lot of companies do. This article will show how to allocate your ecommerce marketing budget for retailers running smaller websites — those with less than one 500K monthly visitors. If your traffic exceeds that threshold, it’s likely because you have already learned the basics of marketing budget allocation.

Let’s start this section by helping you avoid doing one of these 2 common mistakes of new customer acquisition budget allocation:

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