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The Best Ways To Promote Your Online Store
OK. So you took the leap and started your online store. But, oops, there are no customers and your store is lost in the crowd. All is not lost. You just need to be very creative in how you market your site. The key thing to remember as you market your site is People buy from people, not companies.
To make money online: 1) You must get traffic to your site. 2) You must convert that traffic to paying customers. To begin simply create a T-chart. Label one column “Traffic” and the other “Conversion.” Then brainstorm what methods you will use to to make those happen and turn them into an action plan.
Traffic suggestions for you:
* Pay per click
* Offline advertising
* Article marketing
* Word of mouth
* Joint ventures / strategic partnerships
* Talks to groups
* Participation in online forums / discussion groups
Most online stores are extremely competitive (what’s not these days?) and they compete on price – one of the worst ways to compete. What you need to do is find a way to take the focus off the money, find your unique value and promote it from there.
So how do you do that? First you have to know who your prospect is so you can speak to them directly. Hint: Your market is not everyone or anyone. Once you know who your prospect is, you can implement tactics that will convert them into customers.
Here are some ideas that will help your conversion rate:
* Bundled products
* Free gift with purchase
* Regular newsletter
* Autoresponder course
* Helpful content on your website
* Companion blog for your website
These should get you thinking about where you need to go. This is not by any means a complete, comprehensive list — just a start. Begin by putting all of your ideas together in an action plan. Use your action plan to drive what you do every day. Spend at least one hour on these tasks per day. In no time you’ll find you’ve made a lot of progress.
View more threads in the same category:
Use email marketing
Start guest blogging
Market your store with social media such as facebook, twitter, instagram, tumbler, etc.
Hold contest on these social sites
Now a days Social media is helps to promote business. PPC is money marketing and SEO is free online marketing to support business.
Very helpful and interesting post.
You have shared really very helpful ways but as I think nowadays Social media is one of the best way to promote any business.
An e-commerce store should have some programs to make customer be paid attention to your site, you can keep your brand in customers' mind easily then make them purchase.
In my opinion, you can use Reward Point and Affiliate extension to create 2 most popular programs that customers really love.
Reward Point will help you build a loyal customer system, while Affiliate set-up a salesmen team to bring new customers for you.
This is very useful way to promote online e store, this is really very very helpful for me.
Magento Affiliate extension is the great tool so that you can boost your online sales significantly.
1. PAY COMMISSIONS FOR CUSTOMER'S BEHAVIORS
- Pay Per Sale, You just have to pay for your affiliate anything until they make a profit for you. Especially, you can build a dynamic and diversified team of sales when using Affiliate extension. You have the ability to pay for your affiliate by fixed percent rate, tier percent rate, fixed amount or tier amount. In conclusion, this will be a best-cost Marketing program for your business.
- Pay Per Lead helps you create a program allowing affiliates to receive the commission for the actual number of leads he generates. "Lead" may be new accounts signup in your site or newsletter subscribe.
- Pay Per Click is the popular solution in the affiliate. With this plugin, affiliates earn cash based on a number of click on your banners' and refer to your website. Fraud detection also included. Affiliates can view real statistic in their accounts.
- Pay Per Mile: Each thousand impressions of banner/link affiliates will receive an amount of money that you setup in the campaign. Affiliates can monitor how much they earned in the frontend.
2. SUPPORT NICE REFERRAL MATERIALS
Your Affiliates will use many marketing materials to refer their friends via multiple popular social channels such as Facebook, Twitter, Email,... and earn more commissions simply.
Store owner can upload differently customized banners and affiliates can place affiliate banners on their websites, blogs or any social networks, then they can earn commission for referrals. A banner can be visible on specific customer groups, store views, assigned to specific links and affiliate groups.
- Smart links
Instead of the complicated links, store owners can shorten them by keeping the domain and customizing the rest of referral link. This makes the referral links more friendly with recipients.
- Direct links
When clicking on the Affiliate links, customers will be navigated to your main website.
Finally, the number of clicks and impression are viewed in the Statistics tab.
3. ACCEPT GLOBAL PAYMENT
Affiliate Payment plugin gives you the ability to use many payment methods like PayPal, Bank transfer, offline payment, to pay commission for your affiliates.
Affiliates are allowed to withdraw their commission or use their store credit for paid order on that site. Admin can configure the maximum or minimum of withdrawal amount. And set the limited time to allow affiliate cancel their withdrawal request.
Double your online sales and extend the reach of your brand
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