What is possum update

[jaysh4922]

please suggest me what is Google Possum ...and how its work

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[jackar56]

Google launched a massive local algorithm update, known as “Possum” in the SEO community on September 1, 2016. While we are still learning the full implications of this update, there are a few things we do know.Three of the most important impacts this update has had on the local search results:

Businesses outside the physical city boundaries are getting better visibility.
Google has turned up the heat on address filtering.
The results are being more tailored to specific users.

[pablohunt2812]

You may have heard of Google’s Panda algorithm update, its Penguin update and its Hummingbird update. Now it’s time to learn about its Possum update. That’s the name search engine optimization experts gave to Google latest revision to its all-important search engine algorithm.

Google did not announce the adjustment. SEO pros first noticed a massive change in local and map results, what they call the 3-pack and Local Finder, on Sept. 1 and closely scrutinized search results over following weeks. Some call it the most significant change to local search results since Pigeon in 2014.

The Importance of Locations

Specifically, businesses that fall outside the physical city limits saw a huge spike in rankings. Previously, businesses located just outside a city’s limits had extreme difficulty appearing in local search results – a source of consternation for businesses, their marketers and SEO consultants. Even if businesses listed the city on their mailing addresses and their customers probably thought of them as located in the city, Google’s results ignored them if they were located in a different census-designated place. Most viewed this as a geographic technicality, but not Google.

That’s changed with the latest update, explained Joy Hawkins at Search Engine Land. For instance, Direct Inspections, located just outside Sarasota, FL, jumped from 31 to 10 for its keywords “Home Inspector Sarasota,” a substantial increase. That’s essentially moving from page 3 of organic search results to page 1.

Superior Filtering Capabilities

The algorithm is now even more sophisticated at filtering out duplicate results. A medical practice, for instance, might post different Google profiles for each doctor. If they think each doctor will get separate listings on local search results, they are now mistaken. Google notices identical phone numbers, links to the same website and the same or even nearly the same address. In some cases, businesses are filtered out based on ownership affiliation, even if they have different names, addresses and phone numbers, Hawkins says.

In one case, local search results displayed two personal injury attorneys alternatively. Results showed one but never both at the same time. Although the lawyers have different addresses, they are located in the same building.

Thus, the nickname of possum, credited to SEO expert Phil Rozek of Local Visibility System. Businesses owners think their listing is dead, but it has only been filtered or playing possum.

[angeljoe]

Google released a new algorithm update affecting its Local Search results, also known as Google Places, Map Pack, and Google Maps.

[zorbee]

Thanks for giving information about this new update.

[seogroupbuy]

The Possum update is a change in local rankings — but the name comes from the SEO community. Google's Webmaster Central blog has not one word to say about Possum. Google makes changes to its algorithm all the time, and only announces really big changes

[seo1]

The Possum update is a change in local rankings — but the name comes from the SEO community. Google's Webmaster Central blog has not one word to say about Possum. Google makes changes to its algorithm all the time, and only announces really big changes

Thanks for sharing

[Sara James]

“Possum” is the name given to an unconfirmed but documented update which appeared to most significantly impact Google's local pack and local finder results.