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Prepare your online storefront for holiday season in 6 steps
There is no doubt that holiday season is very important time for any ecommerce store owner to put many efforts on boosting your sales and revenues, so it’s crucial to make some kind of plan to take a ride in a train of opportunities on this holiday season , but you don’t forget that a pleasant holiday atmosphere also play a quite important role for a successful marketing strategies. In this article, Magento connect will share a few ideas for you to prepare online storefront for holiday season in 6 steps so you can make good decisions on where to go and what to do next towards your business goals.
STEP 1 : REDESIGN ONLY CERTAIN PARTS OF YOUR STORE
One of the most widely used approaches is to enhance certain visual aspects of the store for the upcoming Holiday. For example… it’s Christmas time!
First thing that instantly comes to my mind is a picture of our old friend Santa with his reindeers flying around and delivering presents. Using our logo facelift to identify with the holidays will spontaneously attract customers more. Ideas are countless, but placing a good looking Santa cap to your logo can really do the job.
STEP 2. LIFT UP SPECIFIC CATEGORY
Sometimes a simple logo facelift just isn’t good enough. Imagine this — you’re preparing your store for Halloween and you have a full set of items ready to be placed under Halloween category. Why not to try lift up the visuals for the whole category? I’m pretty sure that customers will feel “the holiday fever” way more while browsing, which may ultimately result in improved conversions.
Luckily Magento comes with really powerful built in theme inheritance system to help us accomplish our goal. Let’s quickly inspect how we can set things up for good.
Once in administration /Catalog/Category options, there are useful updates under the category Custom design tab. Besides usual global layout updates, mechanism allows us to override default theme with our new/desired one but only for this specific category. System provides settings for theme “active-from-to” period and even to apply theme updates for all child product pages as well.
CLICK TO READ MORE : http://www.magentoassociates.com/mag...eason-6-steps/
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