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What is mean by Google Bowling in SEO?

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    Its similar to black hat seo where violating the rules of web master tools.The techniques involved in ranking factor are different to generate back links.

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    Junior Member patel_rosh's Avatar
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    Manipulating the external ranking factors that Google uses to penalize a site against your competitors.. Simply used to bring competitors down..!!

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    Google Bowling also called "reverse SEO" is a technique to Manipulating the external ranking factors that Google uses to penalize a site against your competitors (or someone you just don’t like or want to appear in the SERPs).

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