PPC bidding?

[akstgsb]

Hi everyone....I want to what is a PPC bid? and what are the things we need to check before putting a bid? Appreciate your responses.

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[Disha Pavers]

PPC is a type of sponsored online advertising that is used on a wide range of websites, including search engines, where the advertiser only pays if a web user clicks on their ad. Hence the title, ‘pay per click.’
To differentiate PPC ads from the natural search results displayed on a page, search engines will often place PPC ads under “Sponsored Ads” or “Sponsored Links” which also makes them easier to notice on a page that is crowded with text and other items competing for a web user’s attention.