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Things to see before placing a PPC bid?

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    Pay Per Click cost depends on a number of other factors. If we take for example the cost per click of advertising with the most popular PPC system, Google Adwords, then it depends on the popularity of the keyword, on the number of advertisers who want to use the particular keyword, the number of related web sites that have ad positions for the particular keyword and many more. If it sounds a bit complicated then it probably is despite the efforts made by Google to make the whole system easier to use.

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