Magento Expert Forum - Improve your Magento experience
AIDCA - The secret for the best strategy sale pages online
As subject, this topic I got from iyazam.com and it impress me a lot because I see it 's too .... right. AIDCA is really The Best Secret to a Good Sales Page, Brochure.
When ever you find yourself reading a professional sales page or brochure and you find yourself getting interested and either purchasing or signing up then you must know that you are reading something that has a whole formula behind it and the way it was written isn't just by chance.
Now it's time you learn that formula:
It's called AIDCA
AIDCA stands for
A – Attention
I – Interest
D - Desire
C – Conviction
A – Action
AIDCA is how to bring out the message in your sales letters/brochures:
This is how it works:
1] Get your readers attention – Create an attractive headline
2] Subtitle – Get them interested, this should be done by getting straight to the point, for example: “Learn how you can drive traffic to your website”
3] Desire – the reader needs to have a desire to read your sales letter or brochure… the reader wants to know one thing: “what’s in it for me?”
4] Conviction – This is where the key points to your marketing message should appear.
5] Action - This is where you are calling your reader to take action. You need to be very clear and straight forward, for example: “Sign up now and get the $20 discount today…!”
Master this formula to grow your business now
View more threads in the same category:
Tags for this Thread