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What is Google Phantom Update about?

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    Google's Phantom Update was a sneaky change to the company's search algorithm that affected mostly informational sites like eHow, Quora, and HubPages. Many sites lost rankings while others jumped ahead, causing mass confusion among webmasters as Google originally denied a major update.

    The major reason sites dropped in the rankings was because they were determined by Google to be low-quality. This is causing many site owners to adapt their sites to Google's definition of quality in order to improve the user experience and regain rankings.

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    Google's Phantom update was a sneaky change to the company's search algorithm that affected mostly informational sites like eHow, Quora, and HubPages. Many sites lost rankings while others jumped ahead, causing mass confusion among webmasters as Google originally denied a major update.

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    Google’s Phantom update is also known as Quality Update. After many reports of large-scale ranking changes, originally dubbed Phantom 2, Google on 2015, acknowledged a core algorithm change impacting "quality signals". Google Phantom 2 algorithm assesses content quality on a website. This update seems to have had a broad impact, but Google didn't reveal any specifics about the nature of the signals involved.

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    Google's Phantom Update was a sneaky change to the company's search algorithm that affected mostly informational sites like eHow, Quora, and HubPages.

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    Phantom Update is an update to the quality of content, whereby Google has improved the content quality scale of its articles. However, this search engine does not provide an explanation around the quality of content.

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    Mainly Google's Phantom update is for the quality of the content, but the guidelines was not revealed and explained.

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    Google Phantom Update. The Google Phantom update (or core algorithm update) is a change in the algorithms of the search engines which led to some major changes in the SERP positions of numerous websites. ... Therefore, the update that was meant to address the quality of websites was called Phantom.

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    Google's Phantom Update was a sneaky change to the company's search algorithm that affected mostly informational sites like eHow, Quora, and HubPages. Many sites lost rankings while others jumped ahead, causing mass confusion among webmasters as Google originally denied a major update.

    The major reason sites dropped in the rankings was because they were determined by Google to be low-quality. This is causing many site owners to adapt their sites to Google's definition of quality in order to improve the user experience and regain rankings.

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