Magento Expert Forum - Improve your Magento experience

Page 1 of 2 12 LastLast
Results 1 to 20 of 25

12 Tips for Optimizing SEO on Your Magento Shop

  1. #1
    Administrator david's Avatar
    Join Date
    Nov 2012
    Posts
    260
    Thanks
    23
    Thanked 40 Times in 33 Posts

    Default 12 Tips for Optimizing SEO on Your Magento Shop

    It’s well known that, as far as e-commerce platforms go, Magento is one of the most search-engine friendly systems. To make an e-store more visible to potential buyers, there are many techniques within Magento that a website admin can implement to enhance his or her e-store ranking in search engine results. These techniques are usually referred to as Search Engine Optimization (SEO) techniques. Here is a set of tips for optimizing SEO in Magento, to make sure customers find your store and find the right pages in your store when they are searching for items.

    SEO Techniques in Magento

    1. First, make sure you have installed the latest version of Magento.

    2. Then, go to this path: System => Configuration => Web => Search Engines Optimization


    • In the “URL Options” menu, set the “Add Store Code to URLS” option to “No” so that store codes are not added to URLs.





    • In the “Search Engine Optimization” menu, set the “Server URL Rewrites” option to “Yes” to remove “index.php” from your URLs and generate more search engine friendly and readable URLs.

    3. Go to this path:

    System => Configuration => Design => HTML Heads


    • Change the “Default Robots” setting to “INDEX, FOLLOW” so that search engines can index your website and show it in search results.




    • In the “Default Title” and “Default Description” boxes, write the default title and description that you want your pages to have just in case you forget to write a title and description when creating a page. This will ensure that no page has blank information, which would make it more difficult to index.



    4. Make sure your e-store is directly available to search engines by creating a “robots.txt” file containing commands that direct search engines to the URLs you want to appear in search engine results and also indicates which you don’t want to appear. Here’s a link to a good article that explains how to create this file and how to write commands in it.

    5. Make sure you write good descriptions for your new categories, products, and pages that include several words, so that search engines can accurately reveal those pages when potential customers shop for related ideas or items.

    6. To avoid duplications in URLs, go to this path:

    System => Configuration => Catalog => Search Engine Optimization

    and set “Use Categories Path for Product URLs” to “No”, as shown below:



    7. To prevent Magento from generating duplicate content when you want to show the same product in multiple categories, set both “Canonical Link Meta Tag” fields to “Yes” on that same page, as shown below:



    8. You can also use category and product images to attract visits from search engines to your e-store by doing the following:


    • Use meaningful names for your images, i.e. “sony-lcd-television-42inch-black.jpg” instead of “photo234.jpg”.
    • When adding an image of a product, write a meaningful description to be used as the “title” and “alt tag” for the given image, i.e. “Sony Vaio Laptop,” as shown below:




    9. When adding a category, a product, or page, create a “URL Key” so that your e-store URLs become more search engine friendly, as shown below:



    10. To help Google index your site, generate a Google Sitemap automatically by going to this path:

    System => Configuration => Google Sitemap


    • In the “Generation Settings” box, enable sitemap generation and change its frequency according to your e-store update frequency. This will allow Google to get your site’s most up-to-date sitemap that includes all new items.
    • You can also modify sitemap settings upon adding a new category, product, or page, so that your sitemap includes all of your new items, as shown below:




    11. You can also easily add a “Google Webmaster Tools verification tag” in Magento by going to this path:

    System => Configuration => Design => HTML Heads

    Put your “Google Webmaster Tools verification tag” in the “Miscellaneous Scripts” box as shown below:


    12. Enable “Google Analytics” by going to this path: System => Configuration => Google API

    Set “Enable option” to “Yes” and type your Account Number in the box as shown below:




    By following these 12 tips, you are sure to optimize your site for maximum visibility to customers, getting them directly to the products they're looking for more quickly. Ultimately, better SEO should mean more customers and more conversions, so it's likely worth just changing these few elements to boost your e-commerce business.

    View more threads in the same category:


  2. The Following User Says Thank You to david For This Useful Post:

    orange35 (17-10-2014)

  3. #2
    Junior Member
    Join Date
    Jun 2013
    Posts
    31
    Thanks
    0
    Thanked 1 Time in 1 Post

    Default

    Hey you have clearly explained all the SEO tips to implement on a magento store with a neat screenshots. Thanks for sharing this. I would also suggest a magento rich snippet extension which is also one of the important SEO tips to display the product details in the search engine results.

  4. #3
    Junior Member
    Join Date
    Aug 2013
    Posts
    45
    Thanks
    4
    Thanked 0 Times in 0 Posts

    Default

    Hi, David..... Thanks for this post sharing. All of information that you shared with us by image is great. All of the information are described well and we understand this all images.
    M-Connect Media an eCommerce Design Agency ...

  5. #4
    Junior Member TimSham's Avatar
    Join Date
    Sep 2013
    Posts
    15
    Thanks
    0
    Thanked 0 Times in 0 Posts

    Default

    This is very useful and in-depth of valuable information on SEO optimization tips..I hope the above images should give a clear navigation on that...really its one good thing to share with us..

  6. #5
    Junior Member martinly's Avatar
    Join Date
    Oct 2013
    Posts
    31
    Thanks
    7
    Thanked 0 Times in 0 Posts

    Default

    Grate! Thank for your writing, this post really useful, it helps me a lot

  7. #6
    New member
    Join Date
    Jul 2013
    Location
    Print Usher705 Hempstead TPKE, Franklin Square, NY 11010
    Posts
    2
    Thanks
    0
    Thanked 0 Times in 0 Posts

    Default

    this very help for me. thank you for this post.

    Our Custom Business Cards services really are a layer of advantage for your requirements. Count on our Custom Business Cards design expertise for designing cheap Custom Business cards.Our printing staff furthers delivers value by professionally executing high standard printing procedures up

    for you.

  8. #7
    Junior Member martinly's Avatar
    Join Date
    Oct 2013
    Posts
    31
    Thanks
    7
    Thanked 0 Times in 0 Posts

    Default

    Nice tips! I'm planning for SEO my site but still confuse for the best way. Your topic saves my time a lot! Thanks!

  9. #8
    New member poonams's Avatar
    Join Date
    Jan 2014
    Location
    India
    Posts
    5
    Thanks
    3
    Thanked 0 Times in 0 Posts

    Default

    Great tips!! You have covered almost each steps of Magento SEO settings.

  10. #9
    Junior Member
    Join Date
    Nov 2013
    Location
    Noida, India, India
    Posts
    29
    Thanks
    0
    Thanked 0 Times in 0 Posts

    Default

    Hi David,

    This is very useful and in-depth of valuable information on SEO optimization tips.
    I hope the above images should give a clear navigation on that really its one good thing to share with us.
    As I am new user in this platform so it will really help me in learning new things very quickly.

    Thanks for the information.

    Regards,
    Sammbiz
    [email protected]
    http://ilovemage.com

  11. #10
    Junior Member Amasty's Avatar
    Join Date
    May 2013
    Posts
    397
    Thanks
    1
    Thanked 4 Times in 3 Posts

    Default

    Thanks, David! The thread is extremely useful for shop owners.
    I would also suggest reading this article on SEO in Magento.

  12. #11
    Junior Member
    Join Date
    Nov 2013
    Location
    Noida, India, India
    Posts
    29
    Thanks
    0
    Thanked 0 Times in 0 Posts

    Default

    This is very useful and in-depth of valuable information on SEO optimization tips..I hope the above images should give a clear navigation on that...really its one good thing to share with us..


    Magento SEO Expert.
    http://ilovemage.com

  13. #12
    Junior Member
    Join Date
    Nov 2013
    Location
    Noida, India, India
    Posts
    29
    Thanks
    0
    Thanked 0 Times in 0 Posts

    Default

    This very help for me.
    Thank you for this post.


    Magento SEO Expert.
    Magento SEO Expert

  14. #13
    New member
    Join Date
    Feb 2014
    Location
    Timisoara
    Posts
    1
    Thanks
    0
    Thanked 0 Times in 0 Posts

    Default

    Hello guys. I have a question about seo results display. Let's say i write a query that triggers a category indexed page. Instead of the meta description, google displays a few words of the meta only and continues with +x items and some titles of products from that category. Is it normal to be that way? I would like to display the whole meta desciption and not item titles. Spy-shop.ro is a magento shop and i have attached a picture of how google displays one of the categories.Name:  SEO issue.jpg
Views: 29
Size:  35.8 KB

  15. #14
    New member
    Join Date
    Feb 2014
    Posts
    1
    Thanks
    0
    Thanked 0 Times in 0 Posts

    Default

    Hi David... Magento SEO support as well as wordpress or not, and the advantages of magento is what

  16. #15
    Administrator david's Avatar
    Join Date
    Nov 2012
    Posts
    260
    Thanks
    23
    Thanked 40 Times in 33 Posts

    Default

    Quote Originally Posted by simpson View Post
    Hi David... Magento SEO support as well as wordpress or not, and the advantages of magento is what
    Hi simpson, I have worked with wordpress longer than magento and until now I still working with wordpress even though magento is main revenue for my team. I would say NO about SEO friendly of magento in comparison to wordpress. If you want a perfect SEO Website then I would recommend you to wordpress but if you want a perfect e-commerce platform then I will recommend you to magento.

  17. #16
    New member
    Join Date
    Aug 2014
    Posts
    7
    Thanks
    0
    Thanked 0 Times in 0 Posts

    Default

    Very interesting to read. I really love to read such a nice article. Thanks! keep rocking..

  18. #17
    Junior Member Cms_ideas's Avatar
    Join Date
    Jun 2014
    Location
    https://cmsideas.net
    Posts
    380
    Thanks
    1
    Thanked 7 Times in 7 Posts

    Default

    Hi, David..
    Thanks for this post sharing.

  19. #18
    New member orange35's Avatar
    Join Date
    Oct 2014
    Posts
    1
    Thanks
    1
    Thanked 0 Times in 0 Posts

    Default

    Very interesting stuff. And even with pictures. Thank you for sharing. This very help for optimization

  20. #19
    Junior Member
    Join Date
    Nov 2014
    Location
    India
    Posts
    52
    Thanks
    0
    Thanked 1 Time in 1 Post

    Default

    Thanks for sharing the important information. This focuses on every important factor for keen seo results.

  21. #20
    Junior Member
    Join Date
    Nov 2014
    Location
    Viet Nam
    Posts
    213
    Thanks
    32
    Thanked 6 Times in 6 Posts

    Default

    this is what I need to search. My site is magento product designer, so this article is very useful for me.

Page 1 of 2 12 LastLast

Similar Threads

  1. 70 conversion optimization tips for a Magento shop
    By linh in forum Magento Speed up, Performance and Optimize
    Replies: 13
    Last Post: 27-08-2015, 09:21 AM
  2. Optimizing Magento Performance
    By shunavi in forum Magento Speed up, Performance and Optimize
    Replies: 13
    Last Post: 15-10-2014, 12:14 AM
  3. 70 conversion optimization tips for a Magento shop
    By jaredovi in forum Magento Marketing and Sale tips
    Replies: 7
    Last Post: 03-09-2014, 10:44 AM

Tags for this Thread

Bookmarks

Posting Permissions

  • You may not post new threads
  • You may not post replies
  • You may not post attachments
  • You may not edit your posts
  •