Images in Email Marketing – the Pros and Cons

Email Marketing is a marketing commercial message sent by an organization or company to its current and potential customers through email system. The content of email marketing is often ads, request business, solicit sales or donations.

The current usage of email marketing is extremely popular, it is estimated that firms in the United States themselves spent $1.51 billion on email marketing in 2011 and this figure will go up to $2.468 by 2016 (VanBoskirk Shar, 2011).

In this article, we provide you with pros and cons of using images in email marketing and suggest some tips to improve your usage of images in designing email marketing.

Pros

1. Encourage CTR

It is universally acknowledged that almost 80% of people who open email newsletters merely scan information instead of reading, so designing a simple, attractive and concise email is necessary. Using images in email is one of effective ways, which encourages viewers to click on your links and find out more about products and services. View more

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