How do I set a max CPC on Google ads?
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How do I set a max CPC on Google ads?
Sign in to your AdWords account.
Click Campaigns.
Under All campaigns, click Ad groups.
Check the checkbox next to any ad group with a default max. CPC that you'd like to edit.
In the Edit drop-down menu, click Change bids.
Enter a new default max.
Click Save.
An ad group is a collection of ads that are all triggered by a shared set of keywords. When you create a new ad group, we'll prompt you to create an initial ad and its keyword list, and to enter a default ad group bid (Max CPC). This default bid is a convenient way to manage the bids for all of the keywords in your ad group. You can override the default ad group bid for individual keywords by raising or lowering their Max CPC on the Keywords page.
How to edit the default bid of multiple ad groups
Sign in to your AdWords account.
Click Campaigns.
Under All campaigns, click Ad groups.
Check the checkbox next to any ad group with a default max. CPC that you'd like to edit.
In the Edit drop-down menu, click Change bids.
Enter a new default max.
Click Save.