Cpc

hi

What is the maximum CPC?

Hi Friends,
Maximum CPC bid: Definition. A bid that you set to determine the highest amount that you're willing to pay for a click on your ad. If someone clicks your ad, that click won't cost you more than the maximum cost-per-click bid (or "max. CPC") that you set.

If you work to a Cost Per Acquisition KPI, then you need 2 bits of data:

Your conversion rate
Your target CPA
Conversion Rate x Target CPA = Max CPC

A bid that you set to determine the highest amount that you're willing to pay for a click on your ad. If someone clicks your ad, that click won't cost you more than the maximum cost-per-click bid (or "max. CPC") that you set.