Local Intent Marketing Strategy
Phase 1: Presence
An accurate digital presence is important across discovery platforms.
Phase 2: Content
Content optimization and management should never be allowed to slip out of focus.
Phase 3: Insights
Staying one step ahead of the business cycle (and a commercial landscape that’s increasingly inhospitable to local businesses) is critical in the age of digital disruption and ecommerce.
Phase 4: Reputation
Reputation management is tedious and complex enough that many businesses choose to outsource it.