How is SEO for YMYL websites different from SEO for "normal" websites?
How is SEO for YMYL websites different from SEO for "normal" websites?
YMYL websites are websites that affect a persons health, finances, and emotions. A lot of websites got hit hard this past year with the medic update, websites that were not found to be trustworthy in the eyes of Google were knocked down. As a result, an acronym by the name of E.A.Ts (Expertise, Authority, Trust) has emerged. The idea is to make sure your website is built around the philosophy of this acronym.