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What are toxic links?
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What are toxic links?
Toxic links in SEO are links to your website from spam sites or link networks created only for link building purpose and also from websites containing viruses and malware. This usually happens when someone wants to achieve sudden rank boost but doesn't release that toxic links a very harmful for the website.
Toxic or say unnatural links can negatively impact the SERP rankings of the website and if Google notices that the site has high number of such links, it can also exclude the site from its database. Non-removal of toxic backlinks can also invite a Penguin penalty.