What is Phantom Update?

What is Phantom Update?

Phantom Update by Google is the quality filter that has been coordinated with the positioning algorithm of Google. It focuses on the website pages with low quality and low rankings and does not influence the whole domain. In any case, the pages that are affected likewise in a roundabout way make unfavorable consequences for the area in general.

Google's Phantom Update was a sneaky change to the company's search algorithm that affected mostly informational sites like eHow, Quora, and HubPages. Many sites lost rankings while others jumped ahead, causing mass confusion among webmasters as Google originally denied a major update.

google phantom is most important update by google for quality of website for more info you may read some site like search engine land or moz

Google's Phantom Update was a subtle change to the organization's pursuit calculation that influenced for the most part instructive destinations like eHow, Quora, and HubPages. Numerous locales lost rankings while others hopped ahead, bringing about mass disarray among website admins as Google initially denied a noteworthy redesign.

The Google Phantom update (or core algorithm update) is a change in the algorithms of the search engines which led to some major changes in the SERP positions of numerous websites.