what is a SEO and SEM
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what is a SEO and SEM
SEO - Search Engine OptimizationQuote:
Originally Posted by jack martin
SEM - Search Engine Marketing
So do you have any idea about optimization and Marketing?
SEO is a processes of optimizing your website/blog in which the website owners follow certain steps that help optimize their website, which in-turn helps search engines rank the websites better.
EM is a wider term than SEO, and is used to circumcise different options available. This process of getting traffic can be either free(SEO) or paid(PPC).
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SEO is essentially a component of the larger category, SEM. According to Google’s Knowledge Graph, search engine optimization is “the process of maximizing the number of visitors to a particular website by ensuring that the site appears high on the list of results returned by a search engine.”
According to Wikipedia, “Search engine marketing is a form of Internet marketing that involved the promotion of websites by increasing their visibility in search engine results pages (SERPS) through optimization and advertising.” SEM includes SEO tactics, as well as several other search marketing tactics.
that's very wonderful explanation.Quote:
Originally Posted by vishnu
Search engine optimization (SEO) is the process of affecting the online visibility of a website or a web page in a web search engine's unpaid results—often referred to as "natural", "organic", or "earned" results.
Search engine marketing (SEM) is a form of Internet marketing that involves the promotion of websites by increasing their visibility in search engine results pages (SERPs) primarily through paid advertising.
SEO is a part of SEM
Seo targets set number of pages it can 10 or 20 keywords while sem is the overall performance of the domain in the search results.
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SEO - Is optimizing the page to be easily found and indexable by search engines. This is everything from content writing to getting backlinks.
SEM - Is bidding on keywords through tools like Google AdWords. This can be extremely expensive and time consuming, and should probably only be a short term solution until your site is performing well organically.
Difference between SEO and SEM is simply that Search Engine Optimization is part of Search engine marketing or Search marketing as it is widely known.
SEO Stands for SEARCH ENGINE OPTIMIZATION is the practice of increasing the quality of traffic to your website through organic search engine results.
SEM Stands for SEARCH ENGINE MARKETING is the process of gaining website traffic by purchasing ads on search engines.
A Great article on understanding SEO & SEM. Helpful info for a mid career entrepreneur that realizes that the digital economy is one that cannot be ignored.