What is 301 Redirect?
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What is 301 Redirect?
The HTTP response status code 301 Moved Permanently is used for permanent URL redirection, meaning current links or records using the URL that the response is received for should be updated. The new URL should be provided in the Location field included with the response.
A 301 redirect is a permanent redirect from one URL to another. 301 redirects send site visitors and search engines to a different URL than the one they originally typed into their browser or selected from a search engine results page.
A 301 redirect is a permanent redirect which passes between 90-99% of link equity (ranking power) to the redirected page. 301 refers to the HTTP status code for this type of redirect. In most instances, the 301 redirect is the best method for implementing redirects on a website.