What are the types of keywords in PPC?

What are the types of keywords in PPC?

PPC keyword match types: Broad Match, Broad Match Modifier, Phrase Match, and Exact Match. The match type determines how narrow or broad a search query will match to a keyword in your Google Ads account.

-Broad Match
-Broad Match Modifier
-Phrase Match
-Exact Match

Quote:

---

Originally Posted by sophiawils59

-Broad Match
-Broad Match Modifier
-Phrase Match
-Exact Match

---

I hope this helps @OP to understand PPC keywords else he can use Google