Hi Friends,
What Is SEO, SEM & SMO?
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Hi Friends,
What Is SEO, SEM & SMO?
SEO: Search engine optimization is the process of affecting the online visibility of a website or a web page in a web search engine's unpaid results—often referred to as "natural", "organic", or "earned" results. Wikipedia
SEM: Search engine marketing is a form of Internet marketing that involves the promotion of websites by increasing their visibility in search engine results pages primarily through paid advertising.
SMO: Social media optimization is the use of a number of outlets and communities to generate publicity to increase the awareness of a product, service brand or event.
Search engine optimization (SEO) is the practice of increasing the quantity and quality of traffic to your website through organic search engine results.
Search engine marketing (SEM) is a form of Internet marketing that involves the promotion of websites by increasing their visibility in search engine results pages (SERPs) primarily through paid advertising. SEM may incorporate search engine optimization (SEO), which adjusts or rewrites website content and site architecture to achieve a higher ranking in search engine results pages to enhance pay per click (PPC) listings.
Social media optimization (SMO) is the process of increasing the awareness of a product, brand or event by using a number of social media outlets and communities to generate viral publicity.
You know the abbreviations so I guess you must be knowing full forms too
SEO, SMO, SEM, SMM, PPC, all are digital marketing techniques which are used to advertise your business website online.
SEO is a subset of SEM. SEO is the free traffic you receive from gaining access to ranking within the search engines. It refers to techniques a business can use to improve how their websites rank “naturally” or “organically” within the search engines.
That's totally correct. If you're looking for more detailed information on the matter, feel free to contact a specialized PPC agency.Quote:
Originally Posted by katejohn302
The SEO, SMO, and SEM are the tools to introduce, promote and sell a certain product to their targeted audience. Let's find out how it works – SEO (Search Engine Optimization) – SEO is the process of affecting the visibility of a website or web page.
Search engine marketing (SEM) is a form of Internet marketing that involves the promotion of websites by increasing their visibility in search engine results pages (SERPs) primarily through paid advertising
Social media marketing (SMM) is a form of Internet marketing that utilises social networking websites as a marketing tool.
Social media optimization (SMO) is the use of a number of outlets and communities to generate publicity to increase the awareness of a product, service brand or event.
Search engine marketing (SEM) is a form of Internet marketing that involves the promotion of websites by increasing their visibility in search engine results pages (SERPs) primarily through paid advertising
Social media marketing (SMM) is a form of Internet marketing that utilises social networking websites as a marketing tool.
Social media optimization (SMO) is the use of a number of outlets and communities to generate publicity to increase the awareness of a product, service brand or event.
Hope you know now what is SEO, SEM & SMO
SEO- search engine optimization; following some of the Google rules in order to increase the chances of the Google search engine listing your site near the beginning of a list for particular keyword searches.
SEM– search engine marketing; in addition to doing SEO to get to the “top” a website owner can now buy advertising or pay to have an ad at the top of a search engine results list; these can be things like pay per click or Yahoo or Bing ads.
SMO– social media optimization; basically when using social media ( Facebook, Twitter, etc.) you are making your profile more visible, your social network activity and published content can then be found more easily by people searching for resources and information that matches your content.