10 Pinterest tactics for your Ecommerce Success
Social networking sites have become more visual. This is especially the case with Pinterest.
The site, which consists of images and videos arranged in a bulletin board style layout, has become one of the largest social networks.
Unlike Facebook and Twitter, which rely on content from a network of friends and followers, Pinterest focuses on the “interest graph” and is made up of people who gather around topics of interest rather than relationships.
Pinterest also offers more marketing potential than other social networks. Pinterest drives more traffic to websites than Twitter, LinkedIn, Google+, and YouTube, according to some reports. One in five Pinterest users purchase an item they have seen on the site — an average of about $80 per purchase — twice that of Facebook buyers.
With that in mind, here are 10 ways ecommerce businesses can use Pinterest more effectively.
1. Set Up a Business Account
Businesses that wish to join Pinterest should set up a business account.
Creating an account involves two steps:
Complete a form that asks for information about your business, and agree to Pinterest’s terms of service.
Verify your website to show Pinterest users that you are a trustworthy source. Verified accounts help more potential customers find you.
Companies that started using Pinterest prior to the launch of business accounts can convert by completing a form.
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