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What is the need for online reputation management ?
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What is the need for online reputation management ?
A good reputation management can easily help a business to gain trust. Hence, positive reviews can lead potential customers to trust the business even more. A good reputation means that the business is more credible than their competitors.
Hi Friends,
In general, Search Engine Optimization (SEO) is used to increase the search engine ranking of your content. Online Reputation Management (ORM) is a bit broader of a term, and is used to specifically manage the online reputation of a person, place, thing, site, brand, etc.
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Online reputation management is necessary because it builds the credibility of a business and increases sales. Companies can improve their product and their relationship with customers once they know what is being said about them online.
Along the lines of reputation management when it comes to grievances, an effective ORM can help build the perfect brand image. Constantly monitoring the responses to any form of communication online can help create the brand image your company desires.