What is the difference between a simple product and a brand?

An Ecommerce product is simply anything that is up for sales in the market. On the other hand, an Ecommerce brand is made by consumers as they look to patronize it in a big way. While you cannot make any product a brand it is possible nonetheless. This can be done with the help of a corporate branding agency offering apt support for a company in this concern.

A product is made by a company and can be purchased by a consumer in exchange for money while brands are built through consumer perceptions, expectations, and experiences with all products or services under a brand umbrella. For example, Toyota's product is cars. ... Without a product, there is no need for a brand.