Heading tags are one of the most important, yet underutilized, on-page SEO elements. It has an impact on both the SEO and usability of your site. This article will show you how to optimize the heading tags to get more search engine traffic.
http://www.magesolution.com/blog/opt...erce-websites/
Let me give you a sample structure for a typical Magento website. This is just a sample for a typical website, so specific needs need to be considered for specific cases. You can ask for an audit in which, among other things, we’ll recommend what’s best for your specific case in terms of heading structure.
Homepage:
H1: Logo
H2: Tagline or some non site wide homepage only element such as “The best blue widget store in Neverland, voted by Neverland’s Choice Magazine”; If there are featured products, you might want their titles in H2 as well.
heading tag is very important for any website to optimization according to Google.
There are other things like great content markup that will help your rankings more than a great heading structure, but in the end, using a nice heading structure isn’t that hard and helps your visitors as well. So please, at least use a heading structure and the way we described it above is easy enough for everyone to use.