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Responsive site is significantly more not the same as a desktop site in following aspects:
- Time concern (page loading speed)
- Content concern (data utilization - the information being eaten by a site's content)
- Usability concern (screen size - user experience)
Some tips to improve mobile website are:
1) 1. Use Google’s “Mobile-Friendly Test” to check your site.
2) Optimize for search engines.
3) Test all of your media on mobile.
4) Check your redirects!
5) Serve mobile content before ads.
mobile friendly is the best for website ranking. google is indicating the which one is mobile friendly and which one is not.
Construct Mobile Sitemap, Establish Redirects for Mobile, Make Content Engaging for Mobile, Increase Visibility Through Local Optimization.
mobile SEO is greatly tied with the usability of your content and the overall user experience your website generates.
Make sure your site is responsive.
Improve your site speed.
Don't block JavaScript, HTML and CSS code.
Don't use interstitials or pop-ups.
Don't use too many redirects.
Choose the correct viewport.
Verify mobile-friendliness.
Tell Google about your site.