Partnering SEM with SEO strategy
I know that SEO is an important component of a marketing strategy, but it’s often a long game you should be prepared to play. SEO takes weeks to set up, requiring tinkering with numerous elements from website architecture to content creation. Efforts can then take 4 to 6 months before results start to register. But i heard that SEM and SEO are better together, any thoughts on these? Can anyone please explain to me what exactly is SEM and why it is the perfect partner to an SEO strategy?