Some CEOs have some knowledge of SEO

Some CEOs have some knowledge of SEO and understand how it basically works. It is still a good idea to rein in your zealous enthusiasm and spare them of all the stats and numbers. You can touch on the SEO topics they are familiar with, but avoid the urge to go too deep. As much as they may be interested, they have busy schedules and want to know if the resources going to SEO is paying off.
The best way to deal with this is to agree on some clear key performance indicators before the campaign even starts. Since SEO takes time, monthly check-in meetings are also good ideas to keep leadership informed and reassured that you are gradually but consistently moving toward those KPIs.
It can be hard to get support for an SEO initiative. It can also be frustrating communicating with others who don’t understand the nature and workings of the search engines. Knowing your audience, proving the value of SEO, and always using data to back-up the successes of your strategy are some ways these difficult and frustrating conversations can become more successful.

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