Can You Use Frequency Capping On The Search Network?
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Can You Use Frequency Capping On The Search Network?
Frequency is the average number of times a unique user sees your ad in a position of "1" over a given time period.
How are you going to utilize this for search network?
Frequency is the average number of times a unique user sees your ad in a position of "1" over a given time period. Use frequency capping to help control the maximum number of times that you'd like each person to see your ad on the Display Network. Only impressions that were viewable count towards frequency caps.
What's your purpose for doing frequency capping?Quote:
Originally Posted by kajal