Which KPIs would you use in Social Media reports?
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Which KPIs would you use in Social Media reports?
Hi Friends,
KPIs (key performance indicators) should be linked with the business goals and objectives. There are numerous KPIs should be used in a Social Media report.
- Number of active fans/followers
- Number of likes, comments, and shares
- A number of brand mentions.
- Traffic data.
- Social connections.
- Video/SlideShare views, etc.
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Likes.
Engagement.
Followers growth.
Traffic conversions.
Social interactions.
Social sentiment.
Social visitor goals.
Social shares.
Web visitors from social channels.
Social visitors conversion rates.
KPIs (key performance indicators) should be linked with the business goals and objectives. There are numerous KPIs should be used in a Social Media report.
Number of active fans/followers
Number of likes, comments, and shares
A number of brand mentions.
Traffic data.
Social connections.
Video/SlideShare views, etc.
-Reach
-Impressions
-Shares/Retweets
-Likes/Reactions/Favorites
-Comments/Replies
-Link Clicks
-Social Referral Traffic
-Conversions/Leads/Purchases
-Followers