What is Google Adwords?

What is Google Adwords?

Google Adwords is a pay-per-click (PPC) advertising platform. Unlike other PPC platforms like Facebook, AdWords actually offers advertisers two basic ways to reach people: 1) through the Google Search Network and 2) through the Google Display Network.

Google Ads is an online advertising platform developed by Google, where advertisers pay to display brief advertisements, service offerings, product listings, video content, and generate mobile application installs within the Google ad network to web users.

Google Ads, AKA Google AdWords, is Google's advertising system in which advertisers bid on certain keywords in order for their clickable ads to appear in Google's search results. Since advertisers have to pay for these clicks, this is how Google makes money from search.

Hi Friends,
Google Adwords is a pay-per-click (PPC) advertising platform. Unlike other PPC platforms like Facebook, AdWords actually offers advertisers two basic ways to reach people:
1) through the Google Search Network
2) through the Google Display Network.

While these approaches are functionally very different, they both use a PPC bidding system, where advertisers bid to have their ads shown to relevant audiences. The Google Search Network allows you to show your ads to users who are actively searching for the keywords that you’ve selected. If you own a landscaping business, you bid to have your ad show up every time a user types in “Landscaper in Tallahassee.”

Google Adword is an advertisement platform for google. In this platform, we pay to google to rank our website on top of the first page. It is also called SEM (search engine marketing)

Adwords is a platform created by Google where advertisers place bids on certain keywords that helps their advertisement to be displayed by Google. Businesses set their budget for product or services advertising and only pay when someone clicks the ads

Enough answers are posted, I think now @op got a clear idea.

AdWords (Google AdWords) is an advertising service by Google for businesses wanting to display ads on Google and its advertising network. The AdWords program enables businesses to set a budget for advertising and only pay when people click the ads. The ad service is largely focused on keywords.

I would like to know if you're planning for any PPC campaign?