Top 3 Errors in Magento SEO should be avoided
#1 Not optimizing title tags correctly
Keep the title tag as the default settings is the one of the common mistakes that kill your chances to show up in the search engine result pages. During supporting customer, we’ve realized a big mistake our customer often get: The website’s homepage title as “home” which is absolutely unacceptable. Instead, it should be directly represented your business and reflects your products and services. For instance, we are a Magento mobile app developer, a relevant home page title could be set like “Magento mobile apps | Best Mobile Shopping Apps Builder”. Here are 4 mistakes that are often committed with title tags:
- Don’t change the alt title text on Images and especially on the Logo
- Only create a similar title tag for multiple pages
- Don’t change the default Homepage Title
- Set long non-sense titles without including keywords
Go to your admin dashboard > System > Configuration > Design –>HTML Head. Change into the new title in the “Default Title” field. Ensure that the title contains your focus keyword. It is descriptive, absolutely unique and relevant to your products or services. Remember that your keywords need to be chosen carefully with the logically meaningful phrases instead of non-sense copy pasted stuff. Limit your title to 60 characters and your descriptions to maximum 160 characters. All defaults that you want to fill out are Default Description, Default Title and Default Robots. I highly recommend putting your company name in as the Default Title and using a description of your company for the Default Description. Your Default Robots have to set to index and follow if your store is live. During store maintenance, switch it to no-index, no-follow. (Remember to swap it back when you go live)
#2 Duplicated URLs
This internal duplicate content issue can weaken your SEO effect. Magento allows store owners to add a series of numbers product per product page. However, store owners sometimes forget to designate unique URL keys at the end of each product’s URL. Let’s say you don’t create numerous categories of inner pages with distinct products or information. For example, if you want to create similar products, add a series of numbers with the end of the new pages URL key to differentiating from the original.
For example, when the original has page URL: example.com/simicartplugin. Create other similar product with URL: example.com/simicartplugin-1234
#3 XML Sitemap Generation
In order to make search engines fast crawl your website, you need to create a sitemap that submitted to Google, Bing and Yahoo. Magento will keep your sitemap up to date and automatically generate this for you. To enable this, go to System > Configuration > Google Sitemap.
Configure the priority of each page with two question: How often they’re updated and how often you want the sitemap to be updated.
Here are the priority and frequency of some pages
Category Options: Set to Daily and 1 for the priority.
Product Options: Set to daily and 0.5 for the priority.
CMS Page Options: Set to weekly and 0.25 for the priority.
If your product catalog and categories don’t change very often, you could drop the frequency down to weekly. With the Generation Settings, you need to generate the actual sitemap file. To do this, go to Catalog > Google Sitemap >Add Sitemap, then give your sitemap a name and put a forward slash in the path file to save it in the root directory. Click Save & Generate and your sitemap should be viewable at yourdomain.com/sitemap.xml. Go to Google, Bing and Yahoo to submit the sitemap URL you’ve generated.
Read other post: Why Responsive site is not enough and Magento Mobile App is King - http://www.simicart.com/blog/respons...bile-app-king/
