Why do merchants need to focus on Content?

Some may think selling online is becoming easier with all the new eCommerce tools and services available today. Wrong! Truth is, it’s getting trickier to stand out considering all the competition increasing worldwide. Therefore businesses need to find an edge and are focusing on highly-rated content marketing strategies in order maximize their ROI. Content allows three things:

- To express the brand’s identity and make the brand stand out from the crowd.
- To guide users through their shopping journey. Content can inform, reassure, convince, create a rational and an emotional connection with the product.
- Last but not least, content helps with SEO and ranking in search engines for a better visibility of your store.

Building a broad content-oriented store is becoming essential for an online business. But before shaping your content strategy, you need to think about the technical implementation of your forthcoming actions. How will all my pieces of content be structured and organized on my eCommerce website?

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