AdWords ad

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What is the character limit for AdWords ad?

AdWords rolled out new character limits that change the way text ads display content. The new character count is 30-30-80, and consists of: two headlines of up to 30 characters of text; and. one condensed description line of up to 80 characters.

For many years Google AdWords allowed 25 characters for a single headline and 35 characters per line for two lines of description text. Then Google gave us two headlines of 30 characters each and a description line of 80 characters.

The prior format allowed 140 characters (two headlines of 30 characters and one description of 80 characters). The new one allows up to 270 characters (three headlines of 30 characters and two description lines of 90 characters), roughly doubling the maximum text.