Discounts and coupons make it easy to encourage hesitant shoppers to finally pull the trigger. And they incentivize the past customers to convert again!
The default settings offer the feature to add Magento shopping cart price rules easily.
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Learn the stepwise method to add shopping cart price rules in Magento 1 and Magento 2 at https://meetanshi.com/blog/add-magen...t-price-rules/
