knew page rank of website could be calculated by that website's number of quality backlinks and traffic count.If i am doing both SEO and PPC means my website will get the traffic from both organic and inorganic search result.Which traffic would help to improve the page rank of website?Organic traffic or inorganic traffic?
As we all know, Google will not update it's Page rank toolbar so we need to work to increase the website authority. Organic traffic is more important to improve your website authority or brand name.
Organic traffic is much valuable and for long time and inorganic traffic will only work as long as you will pay and of course it is much expensive.