How many keywords should you have in an ad group?
Printable View
How many keywords should you have in an ad group?
While Google itself suggests on using 10-20 keywords when creating a new ad group. You might think of it as a best practice to continue, adding similar/related terms that stick with the theme of the ad group or excluding the terms that turns out to be low performing.
Per add group have 10-20 keywords
Depends on your target categories
Quote:
Originally Posted by Skymedia
Not more than 20 keywords per ad group.
Ideally 2 to 4 keywords should be in per ad group.
The best rule of thumb is to use no more than 20 keywords per ad group. Sometimes you can get away with using a few more, but exceeding a 20 keyword limit is a sign that your ad copy isn’t matching the keyword being searched as closely as it could.
The best rule of thumb is to use no more than 20 keywords per ad group. Sometimes you can get away with using a few more, but exceeding a 20 keyword limit is a sign that your ad copy isn't matching the keyword being searched as closely as it could.