Penguin

Hi Friends,
Penguin keeps a check on the black hat link building techniques used for the purpose of manipulating the SERP results. Links play a very important role whether it is about SEO or a website’s authority.

Links help to build the authority of the website and also build the trust of the visitors on your website.

If a reputed website links to your website, it is a kind of recommendation for your website. It means that your website can be trusted.

But sometime in order to rank in the search engines, websites purchase or somehow collect links from the low-quality and irrelevant websites.